Phoenix ADV for Dermo-Zzzz™ Fiocchi di Riso

Summertime: the season of longer evenings and wider smiles. But also the season of mosquitos, ready to feast on our freshly exposed skin and especially attracted to babies!

Work on the launch of the new Talco NON Talco talc-free powders in the Dermo-Zzzz™ range by Fiocchi di Riso started when mosquitos were still hibernating. And now, the campaign is ready to take its first steps: a project Phoenix ADV is proud to have ideated and curated in its every part, from strategy to packaging and point-of-sale material.

We focused our attention mainly on digital platforms for the web film, but followed up with a variety of multi-channel sponsorship activities to support the presence (and sales) of Dermo-Zzzz™ products.

Now we can all say it together: just one touch… and bye bye mosquitos!

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