Being a communication partner to DEUTZ-FAHR – a brand of SDF and one of the beacons of the German technological avant-garde for agricultural machinery and farming innovations – is a huge motivation for us to always undertake new challenges. Not only by tackling bold communication angles and unexplored semantic territories, but also by experimenting with creative codes that are unexpected in the agricultural segment.
Indeed, the launch campaign for the new 6C Series was the opportunity for Phoenix ADV to create an actual stargate to showcase all the tractor’s features: a bridge between dimensions, a portal between places, synonymous with cutting-edge technology and versatility at the same time.
This complex communication format required hard work from most of the people on the Phoenix ADV team, cooperating with some of the brightest talents in our Archipelago of Competencies: a technologically superior vehicle deserved advanced 3D motion graphics, wonderfully designed by Phoenix ADV and developed by Fabio Brunello in every detail.
The campaign is now featured on DEUTZ-FAHR’s website and social media, as well as on trade magazines and the leading international web portals dedicated to farming.
BRAND CURATOR: Corrado Mazzucchi
ACCOUNT DIRECTOR: Niccolò Dozio
ACCOUNT SUPERVISOR: Susanna Lucheroni
ART DIRECTOR: Giorgio Ferrua
COPYWRITER: Federico Biglieri, Lorenzo Rocchi
DIGITAL PRODUCER: Fabio Semeraro
MOTION GRAPHIC DESIGNER AND 3D ARTIST: Fabio Brunello