Some stories have so much to say

Some stories have so much to say it’s impossible to finish them in one sitting.

Pic Solution’s “How do you feel?” communication campaign is a great example of this: after its 2020 launch, followed by a second release in 2021, it’s now ready for a third episode – on air since 5 June on Italy’s major TV channels and online.

In the new storyline, the campaign’s ode to the beauty of taking care of our health – and of the health of the ones we love – shows its most high-tech and innovative side: the star this time is Pic Connected Health, the digital platform that connects Pic’s last-generation devices to the Pic Health Station app. To simply and quickly collect, organize and communicate all the data regarding your health, even remotely using your smartphone.

Behind this new adventure, you’ll find the same creative/production team as previous episodes, leveraging the perfect synergy between Phoenix ADV, Archipelago of Competencies, in close collaboration with Pic Solution’s Communication and Marketing team. With 6 weeks of capillary broadcasting on TV, websites and digital platforms, everything is ready to show Italian families how beautiful and important these new acts of care can be. Easy, digital, connected.

We are happy to share with all of you some backstage footage, as well as the 20” and 15” versions of the film. Enjoy!

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