News
We let our work explain the thought, the method and the original and consistent approach with which, day after day, we shape Brand Curatorship for our clients.
This is a selection of projects we are particularly attached to for various reasons – not all of them rational.
Phoenix ADV for the reboot of Phytosome® by Indena
The end of 2022 saw the birth of a new creativity by Phoenix ADV for Indena: Supplyside West in Las Vegas – the world’s leading nutraceutical fair – was the perfect opportunity to relaunch the communication about Phytosome®.
Phoenix ADV for Recordati
The much-awaited communication debut for Proctolyn, Recordati’s historical brand with years of leadership in the anti-hemorrhoid product market, was one of the most interesting challenges we tackled lately.
Phoenix ADV for Pedersoli Milano
Creativity in every fiber of our being. We already showcased our beautiful project for Pedersoli Milano and now, we want to shine the spotlight on a special creation that was born out of that wonderful adventure: the institutional print ad campaign for Pedersoli Milano.
Some stories have so much to say
Some stories have so much to say it’s impossible to finish them in one sitting. Pic Solution’s “How do you feel?” communication campaign is a great example of this
Phoenix ADV for Pedersoli Milano
It was a great work of creative and conceptual strategy, culminating in the creation of the “LinoVivo® is only Pedersoli Milano” digital and print ad campaign, and the launch of the new Pedersoli Milano website.
Phoenix ADV for Chicco PhysioForma
Chicco PhysioForma presented us with a great challenge: finding a way to convey to parents scientific evidence regarding pacifiers, to shift the sentiment about an object that is widespread yet often guilt-inducing.
Phoenix ADV for Pic Solution
The past year and a half has been difficult for many reasons, but for Phoenix ADV, 2020 and 2021 have also been full of achievements, new contacts, exchanges. And accolades. The most recent one immediately carved out a special place on our mantle, and in our hearts: SPECIAL STAR COPY STRATEGY.
Phoenix ADV for
Fiocchi di Riso
The project allowed us to fine-tune the brand’s identity tying in with the new “Dermocentric by Nature” positioning: a neologism meant to highlight how Fiocchi di Riso is able to always put “skin front and center” in every aspect of its research.
Phoenix ADV for Indena
Film Corporate
The “Getting Closer” corporate film is the manifesto of Indena’s new identity. The techno-natural tone of voice speaks of the company’s mastery in phytochemistry.