News

We let our work explain the thought, the method and the original and consistent approach with which, day after day, we shape Brand Curatorship for our clients.

This is a selection of projects we are particularly attached to for various reasons – not all of them rational.

Phoenix ADV for Pic

The storytelling built around Pic Solution’s How do you feel? message, launched in 2020, is now ready for a new chapter – one that will strike the right chord, once again.

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Phoenix ADV for Dermo-Zzzz™ Fiocchi di Riso

It may come as a surprise, but it was a simple and natural act of protection against mosquitos – the talc-free powder Talco NON Talco by Fiocchi di Riso – that drove forward the communication of the entire Dermo-Zzzz range.

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Phoenix ADV for Chicco PhysioForma

Shooters come in every shape, material and color you can imagine. But how many can describe themselves as personal trainers? Only one: Chicco PhysioForma.

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Phoenix ADV for the reboot of Phytosome® by Indena

The end of 2022 saw the birth of a new creativity by Phoenix ADV for Indena: Supplyside West in Las Vegas – the world’s leading nutraceutical fair – was the perfect opportunity to relaunch the communication about Phytosome®.

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Phoenix ADV for Recordati

The much-awaited communication debut for Proctolyn, Recordati’s historical brand with years of leadership in the anti-hemorrhoid product market, was one of the most interesting challenges we tackled lately.

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Phoenix ADV for Pedersoli Milano

Creativity in every fiber of our being. We already showcased our beautiful project for Pedersoli Milano and now, we want to shine the spotlight on a special creation that was born out of that wonderful adventure: the institutional print ad campaign for Pedersoli Milano.

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Pic Connected Health

Some stories have so much to say

Some stories have so much to say it’s impossible to finish them in one sitting. Pic Solution’s “How do you feel?” communication campaign is a great example of this.

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Phoenix ADV for Pedersoli Milano

It was a great work of creative and conceptual strategy, culminating in the creation of the “LinoVivo® is only Pedersoli Milano” digital and print ad campaign, and the launch of the new Pedersoli Milano website.

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Phoenix ADV for Chicco PhysioForma

Chicco PhysioForma presented us with a great challenge: finding a way to convey to parents scientific evidence regarding pacifiers, to shift the sentiment about an object that is widespread yet often guilt-inducing.

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Phoenix ADV for Pic Solution

The past year and a half has been difficult for many reasons, but for Phoenix ADV, 2020 and 2021 have also been full of achievements, new contacts, exchanges. And accolades. The most recent one immediately carved out a special place on our mantle, and in our hearts: SPECIAL STAR COPY STRATEGY.

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Phoenix ADV for
Fiocchi di Riso

The project allowed us to fine-tune the brand’s identity tying in with the new “Dermocentric by Nature” positioning: a neologism meant to highlight how Fiocchi di Riso is able to always put “skin front and center” in every aspect of its research.

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Phoenix ADV for Indena
Film Corporate

The “Getting Closer” corporate film is the manifesto of Indena’s new identity. The techno-natural tone of voice speaks of the company’s mastery in phytochemistry.

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