Together with Pic, once again!

Today, this pride is fueled by the 2024 campaign we created for Pic’s first-aid range – already on air with vast reach on major social media platforms. The project, as always, stems from a solid and fruitful collaboration, leading to a creative idea that perfectly captures Pic’s essence: taking care of small, daily health issues with simple solutions.

The historical slogan “Per fortuna che c’è Pic!” (“Lucky there’s Pic!”) makes a great comeback, summing up the brand’s values in the final scene.

Enjoy!