Breathe in innovation, with PhoenixADV and Pic.

In a crucial launch, the agency’s curatorial approach was key to give a creative interpretation of the brand’s need: to produce a “wow effect” worthy of a huge product innovation, and highlight its unique value in a surprising way.

The choice fell on a visually impactful narrative, characterized by a distinctive aesthetic language governed by Veronica Mengoli’s careful direction and Stefano Morcaldo’s skillful photography: the use of saturated colors and first-person POV built an engaging and memorable experience.

The campaign, broadcast across Meta channels, is composed of three 6-second films, each one capable of conveying a specific product benefit within individual micro-stories. The films were designed to touch the hearts of people in a very broad target audience – all brought together by a tender glimpse into the relationship between grandparents and grandchildren, as a universal, emotional value expressed in a new form here.

Three stories from a “love brand” that provides solutions to infinite small, daily health issues, in a simple and effective way.

Enjoy!

* IQVIA MAT 12/2023 Pharmatrend pharmacy channel, unit sales in the aerosol market in Italy.