And let’s not forget the new, Galenic-inspired Packaging Design System: an original “face” that allowed us to strengthen Fiocchi di Riso’s reputation as a complete range in the world of cosmetics for babies and children. The redesign maintained continuity yet was able to evolve, adding a highly scientific value to each product – which all become “great, little heroes” within the system. We made a clear stylistic choice to give the brand new impetus, even on the store shelf, which contributed to a great increase in sales.
Together, we led Fiocchi di Riso products to secure a remarkable position among major competitors, building a reputation that is now universally recognized thanks to their ability to merge – and, finally, communicate – the gentle trait of the brand’s personality and the rigorous accuracy of their scientific content.